Our Wellness Position Prototype v1.0 Email Us
BodySleepMind is a wellness ecosystem designed to help users understand and improve the body, sleep, and mind — with intelligence, compassion, and choice.
The Platform in One Sentence
✦ What We Are
BodySleepMind is a risk awareness and health literacy platform. We help people understand conditions they may never have heard of, understand what questions to ask their doctor, and understand which areas of their health deserve attention.
We do not diagnose. We do not treat. We do not prescribe.
What we do is far more powerful in the long run: we give people the knowledge, tools, and deeply personalised daily plans to take control of their own wellness — before conditions become clinical.
◈ The Gap We Fill
Most people navigating health concerns face the same broken loop:
- A symptom appears. They search online. They get anxiety, not answers.
- They see a GP for 8 minutes. They leave with a referral or a prescription.
- Nobody talks about food, sleep, movement, or stress as the first intervention.
- Nobody builds them a plan.
The OSA example is instructive. Obstructive Sleep Apnea affects millions. The standard clinical response is a CPAP machine — a device worn for life. What is rarely communicated is that visceral fat reduction, dietary change, and sleep positioning can resolve mild-to-moderate OSA entirely. BodySleepMind surfaces that knowledge. It builds the plan to act on it. It connects the dots that the current system leaves unjoined.
◈ Data Architecture: Multiple Streams, One Intelligence
BodySleepMind aggregates four categories of user data into a unified wellness intelligence layer:
Input Streams
- Self-reported wellness analytics using established, publicly available questionnaire frameworks (GAD-7, ISI, STOP-BANG, FINDRISC). These are the same structured questions used in GP and clinical settings. Our output is wellness guidance — not a diagnosis.
- User-uploaded blood test results and the wellness guidance provided by the labs that issued them. We capture and contextualise what the user tells us — we do not test or clinically interpret.
- Partner wellness technologies: skin microbiome analysis, gut biome insights, DNA-based wellness profiling, epigenetic wellness data. These partners operate fully within the wellness domain.
- Verified real-world test outcomes logged by the user via the Verification Centre.
Output: Plans & Platforms
- Personalised whole-food meal plans and pantry, supported by AI food intelligence
- Personalised supplement plans calibrated to individual wellness profile
- Personalised EAT & NEAT activity plans matched to lifestyle baseline
- Personalised sleep therapy plans including CBT-I modules and sleep tools
- Personalised neuro-wellness therapy plans
- Wellness Channel: hear, see and taste wellness content streams
- AI-supported daily wellness scheduling with cheat overlays
- Wellness Study summary — shareable with GP at one click
◈ Regulatory Position
BodySleepMind operates as a wellness decision support tool. This positions it clearly outside medical device territory under both UK (MHRA) and US (FDA) digital health frameworks, provided the platform language consistently holds the following line:
Pre-launch regulatory engagement with MHRA and FDA is planned. The platform’s wellness study uses established, publicly available questionnaire frameworks (GAD-7, ISI, STOP-BANG derivatives, FINDRISC) — the same structured questions used in GP and clinical settings. This gives the platform credibility without clinical liability. The questions are the same questions doctors ask. The output is wellness guidance, not a diagnosis.
◈ Language Principles Across the Platform
Every piece of user-facing content must operate within the following language architecture:
| ❌ Not this | ✓ We say this |
|---|---|
| “You have a high risk of X” | “Your responses suggest this area is worth exploring” |
| “Symptoms indicate” | “Based on your wellness study profile” |
| “Severe” as a user-facing verdict | “Here is what this condition involves” |
| “You may be suffering from” | “Here is how wellness directly impacts this” |
| “Clinical findings show” | “Worth discussing with your GP” |
| Traffic lights implying diagnostic outcome | “Your plan is being built around this” |
◈ The Wellness Study & GP Bridge
The Wellness Study is the beginning of a deep, ongoing wellness journey — not a report that ends the process. It is the foundation on which everything else is built: the food plans, activity plans, sleep platforms, neuro-wellness platforms, personalised databases, AI scheduling tools, and the Wellness Channel.
The Wellness Study also generates a shareable summary document. This includes:
- Full wellness analytics across body, sleep, and mind domains
- User-provided blood test results and lab guidance in context
- Personalised food, supplement, activity, sleep and neuro-wellness plan summaries
- Metabolic targets and daily activity framework
- One-click email to GP with recommendation to discuss findings
This GP bridge is strategically significant. The user does not replace the doctor — they arrive at the appointment as the most informed patient that doctor will see that week. A comprehensive, structured personal wellness brief the GP can act on immediately. That is a fundamentally different relationship with healthcare, and it is one that regulators understand and actively support.
◈ What Makes BodySleepMind Different
The market is full of wellness apps. BodySleepMind is not a wellness app. The distinction matters:
| Wellness Apps | BodySleepMind |
|---|---|
| Track steps, calories, sleep hours | Multi-stream wellness intelligence aggregation |
| Generic content libraries | Deeply personalised — built around your specific profile |
| Motivational nudges | Established questionnaire frameworks — the same questions GPs ask, delivering wellness guidance not diagnosis |
| Single-domain focus (insomnia OR food OR fitness OR anxiety) | Three-domain integration: Body, Sleep, Mind — simultaneously |
| No partner technology integration | Partner wellness technologies: skin, biome, DNA, epigenetic |
| No user blood test capture | User blood test results captured and contextualised within wellness plans |
| No GP bridge | One-click GP-ready wellness summary with doctor share |
What We Do — The Full Ecosystem
The platform delivers a complete, integrated wellness intelligence ecosystem covering Body, Sleep and Mind. It begins with a deep Wellness Study, uses that profile to personalise intelligent databases and platforms across food, supplements, activities, sleep and neuro-wellness, and gives users the tools, plans, trackers and community to live it every day. Everything below is part of what we do.
- We provide a Wellness Study that builds a personal wellness profile across body, sleep and mind — covering 11 wellness areas including metabolic health, digestive patterns, sleep quality, circadian rhythm, and anxiety and stress load.
- We allow for the verification of Wellness Study findings using user-selected tests or monitors, and provide Verified badges for items confirmed by external data.
- We capture user-entered blood test results and the wellness guidance provided by the labs that issued them — we do not test or clinically interpret.
- We integrate partner wellness technologies — gut biome, skin microbiome, DNA and epigenetic profiling — that bring additional wellness data streams into the user’s profile.
- We use the Wellness Study profile to personalise food and whole-food meal plans, drawing from an intelligent wholefoods database calibrated to the user’s nutritional needs, intolerances and goals.
- We personalise supplement plans from a curated wellness supplements database matched to the user’s profile.
- We personalise EAT and NEAT activity plans matched to the user’s lifestyle baseline, metabolic targets and fitness preferences.
- We personalise sleep therapy plans covering OSA awareness, insomnia recovery, circadian rhythm, restless legs and sleep panic — including CBT-I modules, sleep diary and sleep tools.
- We personalise neuro-wellness therapy plans covering neuro profiling, neuro load analysis, neuro state tracking and therapy planning.
- We provide AI food intelligence tools — supermarket label analysis and restaurant and takeaway image analysis — so users can make informed food choices in the real world.
- We build a complete integrated Wellness Plan — combining food, supplements, activities, sleep and mind therapies into a single coherent daily programme with AI scheduling and cheat overlays.
- We provide Wellness Tracking and Monitoring tools so users can log daily actions, track progress, select day types and record cheat events without breaking their plan.
- We deliver a Wellness Channel with four streams — Hear It, See It, Taste It and Touch It — providing audio, video, recipe and community wellness content.
- We provide Katie AI, a fully grounded wellness support companion trained on the BodySleepMind knowledge base, delivering wellness guidance without hallucination.
- We encourage sharing the Wellness Study summary with a doctor at a single click, packaging the user’s full profile and plan into a GP-ready document.
Why ChatGPT/Claude/etc can say “your health risks are…” :
FDA looks at 3 things: *Intended use + Marketing + Workflow*
FDA says: If you build a structured questionnaire for disease X and output risk for disease X, that’s SaMD. If user types random symptoms into ChatGPT, FDA calls that “patient-initiated inquiry”.
KEY POSITION
Unlike any AI or large organisation that sell devices or medical services led by a disease focused Q and A [eg a CPAP seller asking patients OSA specific questions. Or Boots offering patients disease risk analysis based on AI imaging with no doctor intervention]. we are far closer to regulatory philosophy because we construct the entire package to send to doctors and we point users at accredited third party verification tests so the doctor is even better informed. This can only help time and cost constrained doctors. And we go one step further we give the patient curate wellness tools focused on what they tell us. See how that beats the approved GPT methods whilst staying even closer in line with regulators patient safety objectives
For info: Chat GPT Position:
1. *Free text only, no scoring*: User types “I snore + tired”. AI lists “causes of fatigue: poor sleep, anemia, thyroid…”. No STOP-Bang, no 0-28 score.
2. *No disease-specific flow*: Don’t brand as “OSA screener”. Brand as “general wellness chat”.
3. *Strong disclaimers*: “I’m not a doctor. This is general info…”
Problem: Doctor wants structured eg STOP-Bang PDF, not ChatGPT transcript. And the tech CAN do it safely-safer if the doctor gateway is proactive .
The Pharmaceutical / Device Sales Firms:
Example: How CPAP companies stay on the right side of the regulatory line using our 2 step process that FDA accepts:
*Step 1: Patient- “education +disease focused questionnaire. eg
a.Do you snore?
b.Wake up tired?
c.Have you been told you stop breathing?
You may be at risk for sleep apnea. Take this 8-question screener. Talk to your doctor about a sleep study.
STEP1 : Process features the following regulatory comfort factor:
1. “May be at risk” = not diagnosis
2. “Talk to your doctor” = HCP gate
3. “Sleep study” = test, not treatment
An online example http://SleepTest.com,
*STEP 2 : Doctor-facing =
Doctor does the diagnosis and the prescription
Doctor reviews questionnaire -> orders home sleep test -> confirms OSA → CPAP
As opposed to ->
1. You have sleep apnea”* → That’s diagnosis without HCP-> Warning letter.
2. Buy CPAP now, no doctor needed”* → FDA will shut site fast.
.Snore? Tired? Questionnaire to see if user should talk to doctor
.App: “Score 6/8 on STOP-Bang questionnaire->Upper range of scale. Share with doctor
.Doctor-> Reviews ->orders test -> prescribe
. BSM offer food, activity plan to reduce weight and educate user why weight is a common airway issue
*Bottom line: CPAP sellers are absolutely regulated. They just never let the website/app make the diagnosis. Diagnosis always happens with doctor + test. That’s been approved.,
1. Questions*: Patient-entered STOP-Bang / ISI / symptom checklist
2. Risk*: “Score 6/8. This is toward upper range of 0-8 scale” + shareable PDF for doctor
3. Action: “Discuss with healthcare provider if a sleep study fits your needs”
No diagnosis. No treatment. Just: “Here are your answers → Here’s where it sits on scale → Here’s what doctors usually do next” AND HERE IS WHAT YOU CAN DO FROM A WELLNESS PERSPECTIVE.
So doctors get the structured data they want. Patients get clarity. Regulators see a bonafida HCP gate. FDA doesn’t regulate “helping patients prepare for doctor visits”. They regulate “software that diagnoses/treats”.
1. Build the questionnaire,
2. show the score + scale,
3. add “talk to doctor about next steps”.
4. That’s wellness + admin CDS, not medical device.
5. Offer wellness support (food, activities…)
Regulators 100% prefer “help fix it” over “suspend which is their last resort.
How FDA/MHRA actually work with startups:
**Regulator** **”Help first” program** **What it does**
**FDA** Q-Sub / Pre-Sub meeting Free 60-min meeting. You show your app flow + wording. FDA tells you: “This is CDS” or “This needs 510(k)”. Costs $0 for small companies.
**MHRA** Innovation Service / AI Airlock UK’s “regulatory sandbox”. You describe your AI + they give informal guidance on UK MDR rules.
**EU** Notified Body consultation Before CE Mark, you can pay NB for gap analysis. They’ll say “add this disclaimer, remove this claim”
The Regulatory Process
FDA Position:
1. *Digital Health Center of Excellence*: FDA created a whole team in 2020 just to help startups, not police them.
2. *Pre-Cert pilot*: They know software updates fast. Prefer to coach than chase.
3. *Patient access*: They do not want patients to lose new tools. So they draw lines instead.
CPAP companies, Boots, even ChatGPT got “feedback” before any enforcement. Companies who ask early almost never have a serious problem.
MHRA Position
is one of the most startup-friendly regulators right now. They way rather chat than suspend. MHRA’s “help first” programs is designed with that philosophy:
Their vibe: Pro-innovation, but patients must be safe. Must show HCP gate + no diagnosis. What to send them to get clarity fast:
1.Flowchart of patient journey
2. Screenshots of patient result screen with exact wording
3. Screenshots of PDF you send to doctor
4. Your intended use statement: “To help patients prepare structured info for healthcare professional review”
◈ The Three Pathways At A Glance
Every result on the platform — all 11 Wellness Study conditions and all 19 standard biomarkers — is produced by exactly one of three pathways. The pathway is determined entirely by what kind of input exists; it is never a case-by-case judgement call.
| Pathway 1 Validated Index | Pathway 2 Symptom Reflection | Pathway 3 User-Reported Lab Results |
|---|---|---|
| Trigger: a peer-reviewed or recognised-professional-body instrument exists for the condition. | Trigger: the condition has symptom/risk-factor questions, but no validated instrument has been identified yet. | Trigger: the user already holds a real lab result — their own records, a GP visit, or an independently purchased test. |
| Platform asks the instrument’s own validated questions. | Platform asks its own symptom/risk-factor questions. | Platform asks nothing. No questionnaire exists for this pathway at all. |
| Shows the instrument’s own computed score and band, as a Quartile (Q1–Q4). | Shows no score, no band, no number. Card colour reflects only a binary flag (Elevated or above) via a light background fill. | Shows no computed verdict of any kind. The user’s own one-click result (Normal/Low/High/Severe) is displayed verbatim — never computed by the platform. |
| Covers: BMI, VFA, Diabetes, GAD-7, OSA, ISI, Circadian, IBS-SSS. | Covers: SIBO, Celiac, Lactose. | Covers: all 19 standard biomarkers (Testosterone, TSH, FT4, Ferritin, B12, Folate, Vitamin D, HbA1c, Total/LDL/HDL Cholesterol, Triglycerides, CRP, ALT, GGT, Bilirubin, Creatinine, eGFR, Urea) plus user-defined custom biomarkers. |
◈ Our Approach
- Ask questions based on established, peer-reviewed indices (Pathway 1) or symptom/risk-factor patterns (Pathway 2) — or, for biomarkers (Pathway 3), ask nothing at all and accept the user’s own already-obtained result.
- Give a score and/or band only where a validated index supports one (Pathway 1). Never invent one where it doesn’t (Pathways 2 and 3).
- Suggest seeing a doctor (or a private provider) for further testing, where the index indicates risk, where symptoms suggest it, or where the user’s own reported result warrants it.
- Aggregate all responses into a single, personalised wellness plan — shareable with a doctor at one click.
- Implement the wellness plan through the three Wellness Improvement Platforms (Body, Sleep, Mind) — full functionality for Release 1 detailed in the Feature List (Tab 1).
◈ Pathway 1 — Validated Index
Used wherever a peer-reviewed or recognised-professional-body instrument exists. The instrument’s own questions, own scoring, and own published bands are reproduced faithfully — BodySleepMind does not modify or invent any part of the underlying science. The result is shown to the user as a Quartile (Q1–Q4), sourced directly from the instrument’s own band.
Covers: BMI (WHO), VFA (Samouda et al. 2013), Diabetes Risk (Diabetes UK / NICE), GAD-7 (Spitzer et al. 2006), OSA (STOP-BANG, Chung et al. 2008), Insomnia (ISI, Bastien et al. 2001), Circadian Rhythm, and IBS-SSS (Francis, Morris & Whorwell 1997). Full citations and precedent for each are in the Condition-by-Condition table below.
◈ Pathway 2 — Symptom Reflection
Used where symptom or risk-factor questions exist but no validated severity instrument has been identified yet. The platform still names the condition directly and still points to a relevant test and a GP visit — what it withholds is a fabricated number. The card’s only visual signal is a binary one: a light amber background fill when the hidden, never-displayed symptom score crosses its own internal Elevated threshold, otherwise neutral.
Covers: SIBO, Celiac, Lactose. Full citations and precedent for each are in the Condition-by-Condition table below, and the full list of companies and bodies running this same symptom → named condition → test/GP pattern is further down this page.
◈ Condition-by-Condition Outcomes (Pathways 1 & 2)
The framework above, applied — not a defence, the result of running all 11 Wellness Study areas through the same pathway test. Each row states which path the condition landed on, and the index or symptom source that determined it. Biomarkers (Pathway 3) are covered separately above, since they carry no symptom source or index to list here.
| Condition | Pathway | Index / Symptom Source | Adopted By (Precedent) | Notes |
|---|---|---|---|---|
| BMI | Path 1 | WHO international BMI classification (kg/m²) — universal public-health standard, no copyright, no licence. | NHS’s own public BMI calculator; every consumer fitness app, gym, and smart scale on the market shows BMI bands directly to users. | Not a disease score at all — a body-composition metric, the same category as a bathroom scale. Never a diagnostic claim in the first place. |
| VFA (Visceral Fat) |
Path 1 | Samouda et al. (2013), Obesity — PMC3618381. Independently re-validated in 10,624 NHANES participants (Brown et al., 2017/2018) and 1,529 participants of the European Health Examination Survey in Luxembourg (Ruiz-Castell et al., 2021). | The Luxembourg Institute of Health, working with Centre Hospitalier de Luxembourg, hosts this exact formula as a public online calculator — consumers enter their own measurements and get a result directly, unsupervised. | A national public health research institute and a hospital already run the identical consumer-facing pattern, using the same formula, with no clinician in the loop. |
| GAD-7 (Anxiety) |
Path 1 | Spitzer, Kroenke, Williams & Löwe (2006). Public domain — original rights-holder (Pfizer) released the instrument for free use. | Patient.info hosts the GAD-7 publicly for self-completion with an instant score, no clinician present. | A public-domain validated instrument with its own established severity bands. Showing its own score reproduces the instrument; it does not invent one. |
| OSA (STOP-BANG) |
Path 1 | Chung et al. (2008), Anesthesiology — developed by Dr Frances Chung, University Health Network (UHN), Toronto. | The instrument’s own creators run stopbang.ca, showing users their Low/Moderate/High risk result instantly online. The British Snoring & Sleep Apnoea Association (UK charity) hosts it publicly too. | The strongest precedent of the eight — the people who built the tool run the exact same direct-to-consumer scoring pattern we propose. |
| ISI (Insomnia) |
Path 1 | Bastien, Vallières & Morin (2001), Sleep Medicine. | NHS GP practices (e.g. Northlands Wood Practice) host the ISI directly for patients to self-complete ahead of a sleep clinic referral. Public calculators also run on Medscape and QxMD. | The NHS itself treats self-administered ISI scoring as standard pre-referral practice — not something requiring a clinician in the room. |
| IBS-SSS | Path 1 | Francis, Morris & Whorwell (1997), Alimentary Pharmacology & Therapeutics — the field’s gold-standard severity measure. | Cara Care and Nerva (commercial gut-health apps) run public IBS-SSS self-tests with an instant score. Digbi Health uses IBS-SSS scores directly to drive personalised “food as medicine” plans — the same model BodySleepMind proposes. | Digbi Health is already doing score-driven personalised food plans from this exact instrument. Directly on-point precedent, not an analogy. |
| Diabetes | Path 1 | Diabetes UK / University of Leicester risk score — riskscore.diabetes.org.uk. NICE-endorsed for primary-care use since 2012. | Diabetes UK’s own “Know Your Risk” tool shows individual users a direct Low/Increased/Moderate/High/Very High risk category and recommends a GP blood test when risk is high. | Already our own cited source for this score. A national disease charity, working with an NHS Trust and endorsed by NICE, runs the identical consumer-facing pattern. |
| Circadian Rhythm | Path 1 | Not a disease — see Notes. Backed, if ever needed, by the Morningness-Eveningness Questionnaire (Horne & Östberg, 1976) and the Munich ChronoType Questionnaire (Roenneberg et al.). | Rise Science (already listed in our own Competition table) runs a commercial circadian-coaching app showing chronotype scores directly to consumers. | Not a disease in the first place — a normal physiological trait, like handedness. Chronotype scoring is mainstream consumer wellness content. |
| SIBO | Path 2 | No validated severity instrument identified. Symptoms sourced from NHS Tayside’s GI guideline (citing the ACG 2020 Clinical Guideline) and Michigan Medicine patient education materials. | See “Companies & Bodies Using the Same Symptom → Named Condition → Test/GP Pattern” below. | Diagnosis is symptoms + risk factors + breath test, clinician-led — the same structure this platform uses, minus an invented score. |
| Celiac | Path 2 | No validated severity-score instrument confirmed yet. Symptoms sourced from NICE / Coeliac UK clinical guidance and the NHS’s own diagnosis page. | See “Companies & Bodies Using the Same Symptom → Named Condition → Test/GP Pattern” below. | The NHS’s own diagnosis page lists symptoms and states plainly: “you should be tested for coeliac disease if you have any 1 of these symptoms” — symptom list, named condition, test referral, no severity score. |
| Lactose | Path 2 | No validated severity-score instrument confirmed yet. Symptoms sourced from the NHS’s own lactose intolerance page. | See “Companies & Bodies Using the Same Symptom → Named Condition → Test/GP Pattern” below. | The NHS’s own page lists symptoms directly and states “see your GP if” a defined symptom pattern applies — symptom list, named condition, GP referral, no severity score. |
◈ Companies & Bodies Using Pathway 2
Symptom → Named Condition → Test/GP Pattern (no score — just an implicit binary symptom-derived statement of risk)
The NHS itself runs this exact pattern for both Celiac and Lactose, with no severity score attached — the two pages cited above. The organisations below run the same structural pattern commercially, for SIBO, Celiac, and Lactose specifically, with no validated severity instrument behind any of them.
SIBO
- RefluxUK
- Healthpath
- Therapy Organics
- SmartSIBOtest.com
- Rachel Scheer
- Dr Hagmeyer
- SIBOtest.com
- driomole.com
- Nourish
- Somerset Health
- Honest Goodness
- Fairfield Nutrition
- Kirsten Greene
Celiac
- NHS
- Coeliac UK
- Celiac Disease Foundation
- Beyond Celiac
- Celiac Canada
- Gluten Free Society
- Top Nutrition Coaching
- Schär
- Thermo Fisher
- Rite Aid
Lactose
◈ Pathway 3 — User-Reported Lab Results (Biomarkers)
Pathway 3 covers blood test results the user already has — from their own records, a GP visit, or a test they purchased independently. There is no questionnaire, no Quartile, and no algorithmic verdict of any kind to grade. The user enters the number from their own report, then tells the platform themselves what the result was: Normal, Low, High, or Severe — a one-click choice, never a computed one. Any condition or risk their own report named can be typed in their own words; the platform never names a condition from the number itself.
| Pathways 1 & 2 (symptom-based) | Pathway 3 (lab-result-based) |
|---|---|
| The platform asks questions and computes or reflects a result from the answers. | The platform asks nothing. The user already has a number from a real lab test, taken outside the platform entirely. |
| An algorithm (Path 1) or a hidden internal score (Path 2) determines the card’s status. | No algorithm compares the number against any threshold. The user reads their own result and tells us themselves: Normal, Low, High, or Severe. |
| The platform may name a condition the answers point toward. | The platform never names a condition from the number. If the user’s own report named one, they type it in their own words — a record of what their report said, not the platform’s interpretation of it. |
| Reference context (validated bands, risk-factor text) supports an instrument-driven or symptom-driven result. | Reference ranges and general risk_if_low/risk_if_high text remain visible as educational context only — informing, never classifying. |
Covers (19 standard biomarkers): Testosterone, TSH, FT4, Ferritin, B12, Folate, Vitamin D, HbA1c, Total Cholesterol, LDL Cholesterol, HDL Cholesterol, Triglycerides, CRP, ALT, GGT, Bilirubin, Creatinine, eGFR, Urea — plus any custom biomarker the user names themselves.
Precedent for Pathway 3
Two categories exist in this space, separated by who does the interpreting:
Log-only — same process as Pathway 3, no platform-side interpretation:
- Blood Test Grapher — the user sets their own reference ranges and logs their own results; the app does not classify them.
- 23andMe Lab Results & Vitals — supports manually entering biomarkers from a doctor’s office for tracking alongside other health data, with no verdict attached.
Interpreted — the platform itself classifies or explains the result on the user’s behalf:
- Carrot Care — logs results, but also generates its own “personalised insights” from them.
- Thriva — sells the test and provides a GP-reviewed interpretation (Normal/Borderline/High) with each result.
BodySleepMind sits in the log-only category for every biomarker: the number, the user’s own one-click result, and any condition their own report named are all recorded verbatim. No threshold comparison and no verdict are ever generated by the platform.
Competition Analysis
| Company | Revenue (approx) | Source | Product / service | Why not regulated | Info |
|---|---|---|---|---|---|
| ZOE | £70–90m | UK | Microbiome and food-response wellness programme with personalised nutrition guidance. | Positions outputs as nutrition and lifestyle wellness insights, not diagnosis or treatment. | |
| Thriva | £10–15m | UK | At-home blood tests with lifestyle-oriented commentary on vitamins, hormones and wellness markers. | Reports are framed as wellness information and lifestyle guidance, not clinical interpretation or care. | Thriva results page Thriva sample report |
| Headspace | £150–200m | USA | Meditation, CBT-style exercises and sleep/stress content for mental wellbeing. | Delivers self-help content and behavioural tools, not mental-health diagnosis or therapy. | |
| Calm | £150–200m | USA | Mindfulness, sleep stories and relaxation content for emotional wellness. | Provides media and self-guided practices, not clinical assessment or treatment. | |
| Noom | £300–400m | USA | Behaviour-change and nutrition-coaching app focused on habits, weight and lifestyle. | Operates as lifestyle coaching and education, not medical weight-management or prescribing. | |
| MyFitnessPal | £150–200m | USA | Food logging, calorie and macro tracking with basic activity integration. | Offers tracking and general wellness advice, not medical nutrition therapy or diagnosis. | |
| Lifesum | £40–60m | Sweden | Diet and lifestyle app with meal plans, food scoring and habit tracking. | Frames outputs as dietary wellness guidance, not clinical dietetics or disease management. | |
| InsideTracker | £20–30m | USA | User-entered or partner-lab blood data turned into lifestyle and performance suggestions. | Interprets markers only for wellness and performance, explicitly not for medical diagnosis. | |
| Levels | £15–25m | USA | Metabolic-wellness platform using glucose trends to inform lifestyle choices. | Positions insights as metabolic wellness education, not diabetes care or clinical monitoring. | |
| DayTwo | £10–15m | Israel / USA | Microbiome-based food recommendations and glycaemic-response wellness guidance. | Provides food and lifestyle suggestions, not diagnostic use of microbiome data. | |
| Viome | £40–60m | USA | Microbiome and cellular-wellness analysis with supplement and diet suggestions. | Markets results as wellness and longevity insights, not clinical laboratory reporting. | |
| Thorne | £150–200m | USA | Supplements and wellness-focused tests (vitamins, minerals, microbiome). | Positions testing and reports as consumer wellness information, not medical diagnostics. | |
| Hinge Health | £200–250m | USA | Digital musculoskeletal & movement‑wellness coaching platform. | Provides exercise guidance & behavioural support, not clinical physiotherapy or diagnosis. | |
| BetterHelp | £800m–£1bn | USA | Online mental‑wellness counselling marketplace. | Acts as a platform connecting users to independent counsellors; not a regulated medical provider. | |
| Happify | £20–30m | USA | Digital emotional‑wellbeing & resilience training programmes. | Delivers behavioural exercises & self‑help content, not clinical mental‑health treatment. | |
| Rise Science | £10–20m | USA | Sleep‑wellness app focused on circadian rhythm coaching. | Provides behavioural sleep guidance, not sleep‑medicine diagnostics. | |
| Welltory | £20–30m | USA | Stress, HRV & lifestyle‑wellness analytics app. | Interprets trends for wellness only; does not diagnose cardiovascular or stress disorders. | |
| Holly Health | £2–4m | UK | Digital habit‑change and lifestyle‑wellness coaching app. | Provides behavioural nudges and wellbeing guidance, not clinical treatment or diagnosis. | |
| Manual (Hims & Hers UK) | £20–30m (UK segment) | UK | Men’s wellbeing platform offering lifestyle programmes, supplements and self‑guided health tools. | Operates as a wellness & lifestyle service; medical services are outsourced to independent clinicians. | |
| SelfDecode (UK market) | £10–15m | UK/USA | DNA‑based lifestyle‑wellness insights and personalised nutrition recommendations. | Provides genomics‑based wellness suggestions, not medical genetic interpretation. | |
| Lifesum | £40–60m | Sweden | Diet, calorie tracking, food scoring and lifestyle‑wellness app. | Provides general wellness guidance and tracking, not clinical nutrition or diagnosis. | |
| Cronometer | £15–25m | Canada | Advanced calorie, macro and micronutrient tracking for wellness users. | Offers nutrition data and logging only, not medical nutrition therapy. | |
| Lose It! | £40–50m | USA | Calorie and macro tracking app with weight‑loss habit tools. | Operates as lifestyle coaching and tracking, not regulated weight‑management. | |
| Yazio | £30–40m | Germany | Food logging, calorie tracking and personalised meal plans. | Provides wellness meal planning, not clinical dietetics. | |
| Nutracheck | £10–15m | UK | UK‑focused calorie and food‑tracking app with barcode scanning. | Tracks food intake for wellness, not medical nutrition assessment. | |
| Simple | £20–30m | USA | Fasting‑focused calorie tracking and habit‑change app. | Provides lifestyle fasting guidance, not clinical metabolic care. | |
| FatSecret | £10–20m | Australia | Global calorie‑tracking and food diary platform. | Offers general wellness tracking, not regulated nutrition services. | |
| Carb Manager | £20–30m | USA | Low‑carb and keto‑focused food and macro tracking. | Provides dietary‑wellness tools, not medical carbohydrate management. | |
| Fooducate | £5–10m | USA | Food scoring, calorie tracking and nutrition‑wellness education. | Scores foods for wellness purposes, not clinical nutrition evaluation. | |
| Eat This Much | £5–10m | USA | Automated meal‑planning and calorie‑targeting app. | Generates meal plans for wellness, not medical diet prescriptions. |
Regulatory Alignment
We respect the purpose of regulators: protecting the public from unsafe or misleading products. Our model aligns with that purpose by:
- Operating strictly as a wellness platform.
- Using user-reported information only.
- Providing wellness-oriented guidance only.
- Encouraging doctor involvement at every stage.
- Working with accredited partners for wellness testing.
Our intent is to remain aligned with international regulatory frameworks. If any aspect of our service needs closer alignment, we invite contact via the form below.